Archive for category: Presentation Design

The best presentation design agencies in New Zealand help businesses turn rough slides, dense information, investor stories, sales messages, and internal updates into presentations that people can understand and act on. For Kiwi founders, corporate teams, event organisers, consultants, and growing New Zealand companies, the right partner depends on the type of deck, the deadline, the level of strategy required, and whether the presentation needs to be editable after delivery.

Short answer: BluCactus New Zealand is a strong option for businesses that want a strategic presentation design agency with international creative capacity, custom PowerPoint and Keynote design, pitch deck support, and corporate presentation experience. Local New Zealand options such as Stir Creative, Onformat, PitchDeck, Prevue, White Rabbit, Intermart, Halo Presentations, Sara Webb Design, Saucy Hot Design, and Anna By Design may also suit specific needs.

This guide compares presentation design agencies and specialists that serve the New Zealand market. Some are dedicated presentation consultants. Others are design studios that include pitch decks, PowerPoint templates, branded presentation systems, or business presentation design within a wider graphic design offer. That matters because a founder raising capital does not need the same partner as a marketing team building a reusable company template.

How We Selected These New Zealand Presentation Design Agencies

To keep this list useful, we looked for agencies and specialists with visible presentation-related services, pitch deck work, PowerPoint design, branded template systems, executive presentation strategy, or public examples connected to New Zealand clients or the New Zealand market.

We also considered practical buying factors. A good presentation partner should not only make slides look better. The agency should help clarify the message, organise the story, improve visual hierarchy, protect brand consistency, and deliver a file your team can actually use.

Selection criteria

• Service relevance: The provider offers presentation design, PowerPoint design, pitch deck support, or branded presentation systems.
• Business fit: The agency can support a real business use case such as fundraising, sales, executive communication, training, events, or internal alignment.
• Clarity of offer: The website explains what kind of presentation help the client can expect.
• New Zealand relevance: The provider is based in New Zealand, serves New Zealand clients, or offers a New Zealand-specific presentation design service.
• Decision value: The agency gives potential clients a clear reason to choose them for a specific type of deck.

Quick Comparison of the Best Presentation Design Agencies in New Zealand

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1. BluCactus New Zealand

BluCactus New Zealand is a presentation design agency for companies that need more than basic PowerPoint formatting. The agency designs pitch decks, investor decks, corporate presentations, sales presentations, PowerPoint decks, Keynote presentations, templates, internal communication decks, and business presentations.

For New Zealand businesses, BluCactus is strongest when the presentation has a business outcome behind it. A Kiwi startup may need an investor deck that makes the opportunity clearer. A corporate team may need a board presentation that turns dense information into a sharper decision story. A sales team may need a deck that explains value faster during client meetings.

The key advantage is the mix of strategy, visual storytelling, brand consistency, and international production capacity. BluCactus can support businesses in Auckland, Wellington, Christchurch, Hamilton, and across New Zealand while also bringing a global creative perspective to the work.

Best fit

• Investor pitch decks and funding presentations.
• Corporate presentations for internal or external audiences.
• PowerPoint and Keynote presentation design.
• Sales decks, business presentations, and visual storytelling projects.
• Teams that want strategic guidance before design production starts.

Why choose BluCactus?

BluCactus is a strong fit when your presentation needs to persuade, explain, align, or close. Instead of treating the deck as a collection of slides, the team can help structure the story around the audience, the message, the evidence, and the next action.

2. Stir Creative

Stir Creative is a presentation strategy consultancy for executive leaders with a decision on the line. The agency works on board decks, investor presentations, AGMs, executive keynotes, and capital-raising pitches.

This is one of the strongest specialist options in New Zealand for senior leaders who need to make a complex recommendation land clearly. Stir Creative starts with the decision and the argument before focusing on the slides, which makes it especially relevant for boardroom, investor, and executive settings.

Best fit

• Board decks.
• Executive keynotes.
• Investor presentations.
• Capital-raising pitches.
• AGM and leadership presentations.

3. Onformat

Onformat offers presentation design, editing and refinement, full presentation design, and custom PowerPoint templates. The service is a good fit for organisations that already have content but need stronger design, clearer structure, or a presentation template that aligns with brand messaging.

Onformat may suit New Zealand teams that need clean, professional, brand-aligned presentations for stakeholder engagement, training, internal communication, and public-facing reports. The custom template offer is useful for organisations that create presentations regularly and want every deck to feel consistent.

Best fit

• PowerPoint templates.
• Existing presentation refinement.
• Brand-aligned presentation systems.
• Professional visual design for complex information.

4. PitchDeck

PitchDeck is a specialist advisory firm focused on helping founders and businesses become investor-ready. Its services include pitch reviews, workshops, story and messaging development, pitch preparation, presentation reviews, and practice pitch support.

This is not only a slide design option. For a New Zealander founder preparing to raise capital, PitchDeck can help frame the investment story, structure the information, prepare talking points, and improve the delivery of the pitch.

Best fit

• Startup founders preparing to raise capital.
• Investor-readiness programmes.
• Pitch reviews and coaching.
• Story and messaging development.

5. Prevue

Prevue designs pitch decks for investor pitches, startup funding, sales, capability, internal stakeholders, events, programmes, initiatives, brand stories, and strategy presentations. The agency positions good design as a way to remove friction, organise content, align visuals, and make every slide work harder.

Prevue is a useful option for founders, creatives, and business teams that need their ideas to feel clearer and more persuasive without turning the deck into something overly corporate. Its pitch deck work appears especially relevant for teams that need strong presentation materials but also want a direct, practical design partner.

Best fit

• Investor pitch decks.
• Startup funding decks.
• Sales and capability decks.
• Brand story and strategy presentations.
• Event and programme presentations.

6. White Rabbit

White Rabbit is a New Zealand creative agency with a visible business presentation design project for FMG. In that project, the team created a PowerPoint presentation for a staff event while keeping a connection to FMG’s brand.

White Rabbit is a good fit when presentation design needs a creative concept, event energy, illustration, or broader brand support. This may suit New Zealand companies planning internal events, staff presentations, quiz nights, conferences, launches, or branded engagement experiences.

Best fit

• Creative event presentations.
• PowerPoint design connected to brand or illustration.
• Staff event decks.
• Presentation projects that need a broader creative agency.

7. Intermart

Intermart offers PowerPoint presentation design from Christchurch, with visible presentation packages, delivery windows, slide development, animations, file delivery, and design support. The agency also connects presentation work with video, graphics, and broader digital media.

Intermart can be a practical choice when timing matters and the client needs production support quickly. For urgent decks, however, it is important to confirm what is included in the package, how many review rounds are available, and whether the work includes story support or mainly design execution.

Best fit

• Urgent PowerPoint design.
• Presentation packages.
• Slide animation and visual production.
• Christchurch-based presentation support.

8. Halo Presentations

Halo Presentations offers creative design services that include launch pad investor pitch decks, presentation rescue and redesign, sponsorship and marketing presentations, custom PowerPoint templates, order of ceremony slides, pledge draw forms, and auction slides.

This makes Halo a good fit for small businesses, charities, events, sponsorship teams, and Auckland-based organisations that need practical presentation design support. It may be especially helpful when a deck needs to be rescued, refreshed, or turned into a cleaner template.

Best fit

• Presentation rescue and redesign.
• Investor pitch decks.
• Sponsorship and marketing presentations.
• Event-related slide design.
• Custom PowerPoint templates.

9. Sara Webb Design

Sara Webb Design specialises in brand communication systems, including customised templates for proposals, tenders, presentations, and reports. Its presentation systems include PowerPoint frameworks and layouts that reflect brand identity and support effective storytelling.

This is a strong option for New Zealand organisations that need internal consistency, not only one polished deck. If your team creates proposals, reports, tenders, and presentations regularly, a branded communication system can make future work clearer and easier to produce in-house.

Best fit

• PowerPoint frameworks.
• Corporate document systems.
• Brand-aligned presentation templates.
• Proposals, tenders, reports, and presentations.

10. Saucy Hot Design

Saucy Hot Design provides PowerPoint presentation design, customised PowerPoint templates, existing presentation refreshes, PDF presentation design, printed presentation design, and related graphic design support.

This Auckland-based option may work well for seminars, lectures, product launches, and businesses that need a designer to improve the look and usability of an existing presentation. It is also helpful when the presentation connects to other design needs, such as print advertising or website support.

Best fit

• PowerPoint layout and design.
• PowerPoint template design.
• PDF and printed presentations.
• Seminar, lecture, and product launch presentations.

11. Anna By Design

Anna By Design is a North Canterbury graphic and web designer with a visible presentation design portfolio category. One presentation project involved creating a professional presentation template for Cate Sexton, connected to women’s rugby leadership work in New Zealand.

This is a more personal, design-led option for smaller presentation projects, templates, brand collateral, and organisations that want direct communication with an independent designer. It may not be the first choice for complex enterprise presentation systems, but it can be a good Kiwi design partner for focused presentation design work.

Best fit

• Small business presentation design.
• Professional presentation templates.
• Graphic design-led slide support.
• Brand and marketing collateral connected to presentations.

How to Choose the Right Presentation Design Agency in New Zealand

The best presentation design agency for your project depends on what the deck needs to accomplish. A simple visual refresh may not require a strategic consultancy. However, a pitch deck, board presentation, capital-raising deck, or sales presentation needs stronger thinking before the design starts.

Choose a strategic presentation partner when the stakes are high

Hire a strategic partner when the presentation needs to influence investors, executives, board members, partners, or major clients. In this situation, the slide order, argument, evidence, and call to action matter as much as the design.

Choose a design studio when the content is ready

A design studio may be enough when you already know the message, the story is approved, and the main need is a cleaner, better-looking PowerPoint. This can work well for internal updates, seminars, template clean-up, and small event presentations.

Choose a pitch deck specialist when raising capital

For fundraising, a pitch deck should explain the problem, solution, market, traction, business model, team, financial logic, and ask in a way investors can follow quickly. Some founders need slide design. Others need the story, numbers, and pitch logic challenged before the deck is designed.

What Should a New Zealand Business Send to a Presentation Designer?

Before contacting a presentation design agency, gather the material that helps the designer understand the project. You do not need a perfect brief. Still, the more context you share, the easier it is to recommend the right scope.

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When Should You Hire a Presentation Design Agency Instead of a Freelancer?

A freelancer can be a good choice for a small deck, a simple visual refresh, or a limited-budget project. An agency is usually better when the presentation is high-stakes, confidential, complex, urgent, or tied to a business outcome.

For example, a startup founder preparing for investor meetings may need strategy, design, data visualisation, narrative review, and editable delivery. A corporate team preparing a board deck may need message hierarchy, appendix logic, chart clarity, and strict brand consistency. In those cases, a presentation design agency gives the project more structure and backup than a single designer can usually provide.

Related BluCactus Presentation Design Resources

For more context, explore the BluCactus New Zealand Presentation Design blog category. You may also find these related resources helpful:

• Presentation Design Services in New Zealand
• Differences between a corporate presentation and a commercial presentation
• How to create presentations for the construction industry
• PowerPoint 101: best tricks to use the 5/5/5 rule

Frequently Asked Questions About Presentation Design Agencies in New Zealand

What is a presentation design agency?

A presentation design agency helps businesses turn ideas, data, and messages into clear, persuasive, branded presentations. The work can include story structure, slide layout, visual hierarchy, chart design, copy refinement, template creation, and editable PowerPoint or Keynote files.

Who is the best presentation design agency in New Zealand?

The best agency depends on the project. BluCactus New Zealand is a strong fit for strategic presentation design, pitch decks, corporate presentations, and custom PowerPoint or Keynote design. Stir Creative is a strong local specialist for executive presentation strategy, while PitchDeck is useful for investor readiness and fundraising preparation.

How much does presentation design cost in New Zealand?

Presentation design cost depends on slide count, content readiness, strategy support, deadline, design complexity, data visualisation, brand assets, and revision needs. A small clean-up can cost far less than an investor deck, board presentation, or full branded PowerPoint template system.

Should I choose a New Zealand agency or an international presentation design agency?

Choose a New Zealand-based specialist when local context, in-person availability, or a specific Kiwi network matters. Choose an international agency such as BluCactus when you need broader creative capacity, cross-market experience, or a team that can support high-stakes presentation design beyond one local city.

Can a presentation design agency improve the story, or only the design?

Some agencies only improve the visual design. Others also help with structure, messaging, slide order, narrative flow, and audience logic. Before hiring, ask whether the agency will challenge the story or simply make the existing slides look better.

Do presentation designers create editable PowerPoint files?

Many presentation designers can deliver editable PowerPoint files, but you should confirm this before starting. If your team needs to update the deck later, ask for editable PowerPoint or Keynote delivery rather than only a PDF export.

What should I ask before hiring a presentation design agency?

Ask what is included, whether strategy support is part of the scope, how many review rounds are included, what file formats you will receive, whether the deck will be editable, how confidentiality is handled, and what happens if small changes are needed after delivery.

Ready to Build a Stronger Presentation?

New Zealand has several good presentation design agencies and specialists, but the right choice depends on your business moment. A quick seminar deck, a board presentation, a capital-raising pitch, a sales deck, and a reusable corporate template all need different levels of support.

For high-stakes presentations, the safest choice is the partner who understands your audience, clarifies the story, improves the visual hierarchy, and gives your team a final file that is polished, practical, and ready to use.

Corporate presentations for food franchises. The food industry is constantly evolving and has experienced radical changes due to variations in consumer preferences. Several meat alternatives, ethnically sourced ingredients, natural and organic foods, and many other categories are now used for food preparation.

 

So, faced with such a competitive landscape, if you are thinking about opening a food franchise or already have one, you need an effective corporate presentation to communicate your vision and enter the market of potential investors. If this is your first time creating a corporate presentation, don’t worry. This article will explain what you must do to conclude with a successful result.

 

What is a presentation for food franchises?

 

You can publicize the competitive advantages of food franchises through a corporate presentation and highlight the company’s values. On the other hand, there is expected profitability and the target audience. By having a professional design, you will achieve your main objective: impressing future investors and business partners.

 

However, a corporate presentation for this industry can be created for multiple purposes, such as consolidating agreements with retail distributors or raising considerable funds from investors. Regardless of the objectives, it will be a powerful tool that will help you convey your business idea, your potential in the market, and the characteristics that differentiate you from the competition. Consequently, it cannot be left out of your marketing plan.

 

What is the objective of the presentation for food franchises?

 

As we have already mentioned, although the objectives can be varied, it is essential to remember that your food franchise presentation will play a fundamental role in ensuring the success of your business.

 

Let’s say your presentation will be created for distributors or retailers. In this case, it should be crafted with retailers in mind and highlight the benefits of your products. In this sense, your presentation should focus on the product’s commerciality, distribution channels, sales techniques, competitive advantage, and commercial resources.

 

Now, an investor presentation should focus on persuading these potential backers. Thus, they will decide to provide financing to carry out your company’s operations. To do this, it is necessary to show the market potential, financial projections, the team’s skills, and the unique selling proposition. Generally, both presentations contain similar information. However, its organization may differ to fit your audience’s specific expectations and characteristics.

 

What should a corporate presentation be like for food franchises?

 

Presentations are made up of a series of slides containing the information you will provide to the audience. Therefore, to create a unique corporate presentation for food franchises, take note of the elements you should include:

 

Frontpage

 

On the cover of your presentation, you must make your brand and vision known. To do this, you must add your company’s name, logo, and striking images of each product on the slide. It is important that you make a good first impression so that the audience considers you to have a solid brand and wants to know more about you.

 

Problem

 

In most cases, food companies do not want to respond to a problem but seek to improve an existing offer on the market. Even if there is a gap in the market, your presentation is appropriate to focus on the consumer’s wants or needs and the innovation opportunities offered by the food and beverage sector.

 

Solution

 

This slide is ideal for making your product stand out. Present your innovation in food and explain the perfect solution to meet the market’s needs. Likewise, instead of using words, add as many images as possible to show sustainable ingredients, flavors, or packaging. Following this, describe the benefits of your culinary proposal, the preparation time, whether you have better prices, and the healthy ingredients you have used.

 

Product

 

It is important to note that the solution slide is exclusively for mentioning your innovative approach, whereas the product slide shows the final result of your creation. For this reason, you should include impressive pictures of your product and a brief description highlighting its best features. So, if you’re offering a healthy option or a unique combination of flavors, mention how your products can meet the needs of your potential customers.

 

Competitive advantage

 

This point is of great importance for your food franchise PPT. This slide just describes the characteristics that differentiate your food business from the competition. To do this, you must investigate your rivals in the sector to be able to explain with arguments what makes your product better quality. Also, highlight the unique characteristics of your company and the reasons why consumers will prefer your products. Highlight your culinary authority by mentioning awards or achievements. This way, you convince the audience that your food franchise is the best option on the market.

 

Market opportunities

 

Your presentation needs a slide that helps investors understand the opportunities when investing in your company.

 

To do this, it is vital to cite trends and demonstrate that this is the ideal time to invest in your products.

 

To make your market slide compelling, mention any unfilled demands or niches your products can fill.

 

The goal is for investors to be convinced that your food franchise deserves a capital opportunity.

 

You can also highlight how your products fit consumer trends regarding sustainability, healthy options, and exclusive culinary experiences.

 

Target market

 

For your target market slide, your ideal customers should be the focus. So, first of all, you have to recognize their demographic data like age, location, gender, etc. After accessing this information, building a customer’s purchasing behavior based on their preferences and pain points will be easier. Explain how your product can solve their problems and satisfy their habits or needs. Pictures of consumers must accompany this explanation as an example to humanize your ideal client. Finally, if you have conducted a study or survey, add the results to verify your understanding of the market.

 

Testimony of efforts

 

In your food franchise presentation, there should be a slide that highlights your company’s momentum. To brag about your success, include a testimonial of your efforts and describe important achievements such as distributor partnerships, awards, and outstanding sales. Whatever praise your company has received from consumers, demonstrate it through their testimonials or comments on social networks.

 

Roadmap

 

For your roadmap slide, you need to provide information about the journey you plan to take from where you are now to where you want to be. To do this, create a timeline where you show each milestone you would like to achieve, including growth strategies, product development, unexplored markets, and other elements that contribute to your strategic vision. Once investors see how planned you are, they will see your company as an excellent option for financing.

 

Work team

 

In your corporate presentation for food franchises, you cannot miss a slide of your work team. It is important that you show the staff who manage your concept and how their professionalism drives your business. To that end, highlight your team’s main members and indicate their positions. As well as their academic training and work experience within the food industry. Of course, you can’t miss adding a face to each name on your list so the audience can identify themselves.

 

Investment application

 

For the investment request, including your needs and fundraising objectives on the slide is essential. First, express how much money you require to expand your business. Subsequently, explain how you will spend the money based on your objectives: advertising, research, development, entry into new markets, current operation, etc.

 

Vision

 

The corporate presentation’s vision shows your food franchise’s general objective. So, it is the right time to describe your company’s long-term success. Thinking about the future can give you a perspective on how your products or services will develop to attract a greater number of consumers.

 

Call to action

 

No corporate presentation for the food industry can lack a call to action at the end to generate questions and comments. Inspiring your audience and encouraging them to take the next step is important, so be very specific with what you want to achieve. Make connections? Financing? Whatever it is, make it clear and allow interested parties to contact you easily to continue the discussion.

 

Do you need a corporate presentation for food franchises?

 

To create a corporate presentation design for successful food franchises, it is crucial to focus on market trends and metrics that support the value proposition of your products or services.

 

If you are looking for important investors or partnerships, your presentation must have a professional appearance, and at BluCactus, we can help you. We are a digital marketing agency in New Zealand. When creating your corporate presentation, we will take care of every design detail so that you stand out from the competition in the culinary industry.

 

Contact us now for more information, or tell us your favorite part of our blog.

 

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How to create presentations for the construction industry? The construction industry is responsible for producing a range of projects of different scales. By raising buildings that generate jobs and create spaces for human development, it generates excellent demand and profitability. That is why, to enhance the name of your construction company, it is important to opt for the use of presentations.

 

Likewise, contractors need supporting documentation to publicize projects, so structuring presentations would be ideal. Don’t know how to make them? In this article, we will teach you how to use this persuasive tool.

 

How can you make a presentation for the construction sector?

 

Presentations have become a crucial resource in sales processes. In the construction sector, architects, project managers, and civil engineers must present their ideas and projects to future clients straightforwardly to generate new business and a more significant number of contracts.

 

To create construction company presentations, there are essential points that must be carried out, and we break them down below. The most important thing is to provide the most effective and persuasive presentation possible. To do this, a clear structure must be created, where visual elements can be added. Also, you must have the ability to know how to answer customer questions.

 

Currently, many construction companies strive to create presentations to offer their services in an attractive way to the client and obtain profitability as a business. But are they making quality presentations? We do not know. But what we do know is that by considering strategic points, the presentations for your construction company can be successful.

 

What is the structure of a presentation for the construction sector?

 

Company presentations for the construction sector work as a fundamental tool to close deals. Therefore, this proposal must be structured effectively to convey necessary information to our current and future clients. When developing content to create a presentation for your construction company, you should consider the following steps:

 

1. 1. Presentation: In this first point, it is essential to add the name of the project and the construction company. Of course, it is important that you introduce yourself as the owner, then the designer, the builder of the work, and the rest of the team.
   2. Introduction: In the introduction, you should present your company, highlighting its strengths and the experience you have gained in the construction industry. In addition, you can incorporate details regarding the project you are about to present. As well as information relevant to your proposal.
   3. Development: In this section, it is important to detail the entire project, including each of its phases. For example, if the project is about the construction of a building, it is important to provide information on its planning, location, size, design, execution, monitoring, and completion. Also, it is convenient to include details about the materials and technology used to carry out the project.
   4. Budget: Including a budget for the works in the presentation is essential, detailing projections and delivery deadlines.

 

Conclusions: The conclusion of a presentation is the perfect opportunity to summarize the key points. Also, to emphasize that your construction company is the best choice for the project. Finally, you can add a recommendations section to suggest alternatives for the construction project.

 

What are the visual resources in a presentation for the construction sector?

 

How to create presentations for the construction industry in the US? Visual elements in a presentation are important to capture customers’ attention and convey information effectively. However, we must select visual elements that match the type of information we want to provide.

 

To show a construction company’s project flow charts can be used to explain construction procedures or project planning. The striking thing about these graphics is that they can separate each process in detail. This is to obtain a better workflow visualization and a better client understanding.

 

Infographics can also be our allies for presenting complex information. They bring clarity and attractiveness to the content that you want to expose. In this way, they help improve future customers’ retention of information.

 

How to answer a question in a presentation for the construction sector?

 

Before the presentation, you should prepare adequately to answer the questions effectively. To do this, you must familiarize yourself with the technical information related to the project to be presented. Also, clearly summarize the solutions you offer and anticipate likely customer questions to prepare accurate answers.

 

There is nothing better than practicing your presentation beforehand to build confidence. By feeling prepared and confident, you will be able to clarify doubts more efficiently during the project presentation.

 

Likewise, instead of focusing on the problems that may exist, offer viable solutions that can satisfy the client’s needs. So, if you still do not have clear answers, analyze the information you will provide in order to offer fair solutions.

 

What to do if a customer asks you a question and you don’t have an answer?

 

If this happens, it is essential to be honest and express that you do not know the answer at the moment.

 

The best thing you can do is promise the customer that you will investigate and their question will be answered later.

 

Take note of the question so you don’t forget it, and keep the promise since, with this action, you will show interest and professionalism.

 

 

 

Do you want an effective presentation for your construction company?

 

These tips cannot go unnoticed when creating construction company presentations. These are techniques that will help you offer an honest and effective project proposal to close successful sales.

 

Don’t have the time to create presentations? We do. We are a digital marketing agency, and our team can take care of creating clear and concise presentations for your construction company. Contact us right now for personalized attention.

 

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Differences between a corporate presentation and a commercial presentation. We know that a business presentation has a goal, whether it’s to impress or win clients. Therefore, we will explain what these two types of presentations comprise and what differentiates them.

 

Defining a corporate presentation

 

A corporate presentation aims to make our company known within our sector. Likewise, it also helps us find new partners or suppliers for a project.

 

We can call it the backbone of the commercial system of presentations since it presents organization, structure, and objectives.

 

It also discloses what services or products it offers, how it uses its resources, what benefits it generates, and how its differential values ​​make it more desirable than other companies in its sector.

 

There are some ways to carry out a corporate presentation. We can do it through a web page, a brochure, or a PowerPoint presentation.

 

What content does a corporate presentation present?

 

• Main elements

 

The aim of this presentation is to build the image of your company. Because of this, its content follows specific rules. This image will impact the way the general public sees your company. Thus, your employees, customers, and competitors will also be affected by this. However, we must be clear: The corporate image isn’t the same as the corporate identity, which shows what your company really is. Besides, the corporate graphic identity, the brand itself, isn’t the same as the previous two terms.

 

The corporate presentation presents the following structure:

 

 

 

1. Base template: This template allows you to comply with the corporate graphic identity manual and helps you order the presentation contents.
2. The cover: This is the main element, as it’s the first thing the audience will see. Remember that a good impression always helps. For this, you can use a reference image. This image must reflect the company’s values, such as a specialization in a sector, teamwork, or even a partner. Besides, the logo and phase that best represents your company’s values must also be present.
3. Index: It helps the audience, either through a physical or digital document, know the presentation’s content and thus know ​​what it could be about.
4. “Who we are“: The company’s name heads a summary in this section. Besides, it could show who is the organizer in the market, their billing figures, their offices, or distribution networks.
5. “What we do“: this section defines the organization’s activity. It highlights the benefits that come from the products or services.
6. “Our advantages“: The differences between your organization and its competitors. The benefits that your offer to your audience are exposed here.

 

 

Differences between a corporate presentation and a commercial presentation: Other practical elements

 

• “Human team”:

 

This allows the public to see who works at your company. To show this, you can use a service organization chart. It can be a functional or hierarchical one. It could show this by service areas or using an individualized CV.

 

•  “Service network”:

 

This is where the service offices, the points of sale, or distribution channels for your products are located.

 

Remember that every organization is a world, and you should explain the advantages of your company structure.

 

• “Clients”:

 

In this section, you can request the authorization of your clients to show their names in their commercial presentations.

 

•  “Awards or recognitions”:

 

Showing your recognition within your sector is valuable since it adds credibility to your service offer.

 

• Corporate social responsibility:

 

This shows how your company returns to society part of the benefits it profits from. Here, they will want to know how your company does this. Likewise, they may ask you the names of the institutions that your company collaborates with. Even if this is taken as a passing trend, it’s still a fundamental behaviour of good corporate governance.

 

• Back cover:

 

Here, you can add the contact details of your company. This information will allow the world to easily find you. Thus, it’s crucial.

 

Differences between a corporate presentation and a commercial presentation: How to use PowerPoint for a corporate presentation

 

On the other hand, if you are creating your presentation with PowerPoint, consider the following:

 

• Make it a supporting document for your face-to-face or non-face-to-face presentation.

 

• Be brief, concise, and concrete. Think about your audience and the reason for the meeting.

 

• The font size is at least 24-28 dots since smaller sizes don’t display well on a projected screen or PC.

 

• Don’t present many concepts on the same page. Use the Word format if you need to detail a service, an advantage, or something related to that.

 

Differences between a corporate presentation and a commercial presentation: Characteristics of the corporate presentation

 

You must remember that a presentation aims to let the client know they can trust you.

 

To do this, you must showcase the most outstanding features of your company. Don’t forget to mention the company’s main advantages over the competition.

 

Besides, keep in mind that a lot of information can be boring for most people. Thus, they may be only interested in some aspects of the company.

 

The presentation must be brief and concrete, highlighting the most relevant aspects of the company for the recipient.

 

In short, the presentation must project a positive and friendly image of a company with values ​​and commitment to society.

 

Differences between a corporate presentation and a commercial presentation: Corporate presentation design

 

• The support

 

You shouldn’t worry too much about this. A simple program like PowerPoint will be enough to get an acceptable result. However, to get the best quality in slide designs, you can choose one of these two options.

 

1. Entrust your design to a designer. In this way, you will display an exclusive format perfectly adapted to your company.
2. Use templates drawn from some design web portals. You can choose free support such as free PowerPoint Templates. Likewise, you can also choose paid ones from specialized pages like Canva or Creative Market. Remember that this can help you showcase your presentation professionally in this last case. Select the template that best suits your company image, even if most of them are fully customizable.

 

• The style

 

To make your presentation enjoyable to your interlocutors, keep these tips in mind:

 

• Minimize the amount of text on the slides and give maximum prominence to the images: photographs diagrams are the first thing that will attract the viewer’s attention.

 

• Use different font sizes depending on the importance of the message. Other fonts can also be combined on the same slide to highlight the most important entries.

 

• Always use high-quality images: You have a lot of options for this. An example of this would be hiring a professional photographer to take pictures of your company.

 

• Likewise, you can also get free images from platforms like Unsplash, Pixabay. Remember that you can also get them from paid sites like DepositPhotos or Istockphoto. If you do this, you will present an image of professionalism in your presentations.

 

• Use backgrounds with soft colors, or don’t use any background colour to highlight the messages.

 

Differences between a corporate presentation and a commercial presentation: What’s a commercial presentation

 

This presentation is a persuasion tool that the sales team uses to achieve a sale. It shows products, services, or a digital brand that has had importance for a few years.

 

Besides, it can be intended for suppliers or clients. This can be done through various supports such as Prezi, PowerPoint, writings, and catalogues.

 

The presentation must gain the interest of the audience. For this, you must convey the brand’s competitive advantages and respect its strategies and objectives.

 

Besides, your presentation must showcase your company’s values to empathize with potential clients.

 

If you do all this, we guarantee that you will reach all your objectives.

 

Differences between a corporate presentation and a commercial presentation: characteristics of a commercial presentation

 

Next, we will explain some characteristics that make this presentation stand out.

 

• Format

 

Two fundamental elements are format and structure since we wouldn’t achieve an excellent visual image without them. We remind you that the titles must head the content to make the presentation clearer. Then, the most prominent information should follow the title. Don’t forget to use clear, basic fonts like Times New Roman or Arial. If you want to change it, you can do it in the titles or phrases you highlight.

 

• It Causes interest

 

Use good quality, attractive images. Use creative phrases or words that spark interest. For this, you can get inspired with the help of Google. Also, communicate what sales strategies set you apart from the competition to your audience. All of this can bring you direct positive results in your business presentation.

 

• Creativity, brevity, and concreteness

 

Presentations that talk about the history of the product or the company are in disuse. This is because they can be tedious and extensive.

 

Because of this, it’s time that you take advantage of the new trends in your sector. Apply your creativity to create a speech that will impact your target audience.

 

For this, use unexpected phrases or questions to make the client curious. This will draw attention and the need to know more about your product.

 

Also, don’t forget to be brief and very specific in communication. This is because if there is something that customers don’t want, it’s listening or reading for too long.

 

• It lets you empathize with the audience.

 

It’s essential to apply emotional marketing to connect with your potential customers. For this, you should tell a brief tale about your product. In this tale, you must build some relation between the product and an experience the audience could relate to. This is because these stories significantly impact speeches to attract traffic. In fact, what moves or produces some feeling is what currently sells.

 

Differences between a corporate presentation and a commercial presentation: two key aspects to consider for a commercial presentation

 

• Irrelevant information for the client

 

You must remember that the client only cares about your product. They don’t care about the history of your company.

 

Thus, sharing a lot of information about it can be detrimental to your product. Things like your company’s milestones and its market shares can be boring and irrelevant to them.

 

In some specific cases, this data may be helpful, but, in general, it’s useless because they focus solely on you, not customers.

 

Therefore, before making introductions or presenting comprehensive reports on the state of the market or the important role your company plays, ask yourself:

 

How does this relate to the customer’s needs and interests?

 

• Focus on service

 

The customer is only interested in hearing the advantages of their product or service. They don’t care if the product is made from a new type of polymer. If it doesn’t fix their problem, you might lose that future customer or follower.

 

For example, suppose you sell razor blades. It doesn’t matter if they’re made of stainless steel. What’s important is that the blades last longer and save money with this material.

 

The same would happen if you sold extendable monopods (for smartphones or cameras). What’s important is that you can carry it in your pocket everywhere. Not the fact that it measures 7cm unfolded.

 

In a commercial presentation, it’s of utmost importance to be specific and make the most of each slide.

 

Differences between a corporate presentation and a commercial presentation: other aspects to consider for a commercial presentation

 

• Showing graphs, figures, and data

 

Overwhelming them with numbers and percentages will not help the customer form a clear idea of ​​what the numbers you’re showing them mean. In these cases, it’s best to use bar charts or pie charts. Also, if you want the graphics to not only look good but also stimulate the purchase, please apply:

 

• Don’t use more than necessary.

 

• Highlight only the information that contributes to closing the sale.

 

• Only use 2D graphics. 3D graphics are all the rage and seem more eye-catching, but it’s actually counterproductive. Besides, 2D is perfect, and it fulfils its purpose, which is that the public can understand the information.

 

• Harness the full power of storytelling

 

Since the beginning of time, we’ve always been interested in stories. Therefore, storytelling has become one of the preferred and most effective marketing techniques. In fact, some studies show that with a story, users retain 26% more information.

 

So, you may wonder:

 

“How do I apply storytelling to my commercial presentation?”

 

To do this, share experiences with your clients: what problem they had, how it helped them, and how they’re now, among other aspects. Tell them with names and surnames and with a photograph, thus transmitting your personal and business credibility. Also, if possible, let your client tell the story.

 

 

• Make the customer visualize himself with the product or service.

 

Today, customer demands go beyond knowing the specifics of a product or service. Thus, you must ensure that the customer can visualize your product or service.

 

Differences between a corporate presentation and a commercial presentation: summary

 

We previously mentioned the types of presentations, their characteristics, and how they work. We should note once again that each of them pursues a central aim. The corporate presentation seeks to publicize the company, its essence, values, products, or services, among other aspects.

 

On the other hand, the commercial presentation aims to provide support to achieve a sale. Besides, it’s a little more informal than corporate since it seeks to attract customers.

 

Finally, it doesn’t matter if you have an established company or an inexperienced one. We are here to help you! Our digital marketing services will be helpful to increase the quality of your products. 

 

Besides, we will ensure the satisfaction of your consumers. Contact us. Begin to create and innovate with BluCactus New Zealand.

 

If you have questions about the differences between a corporate presentation and a commercial one. We invite you to write them in the comments section. You can also subscribe to our daily newsletter to receive our articles and news on digital marketing.

 

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